Mutual has purchased assets from The Rye Agency and our new website will launch in 2017.

The thing that I always try to remember (and far too often forget!) is that you should write online how you would speak in person.

Reading out what you've written is the best way I've found to do test this. If you feel weird saying it, it probably means it's not how you'd normally speak. So try rewriting it until it feels right.

Write for people, not the screens people are reading from.

That's easier said than done!