As a web marketing agency our job is to make our clients more money than they spend with us. Every project is different, but we strive for at least a 5:1 return on investment. So if a client spends £15,000 with us, the work we produce should make them £75,000. If they spend £6,000 with us, the work should result in £30,000.
We achieve these returns on investment by using our expertise and applying a methodical and data-led approach to our designs. Our team of highly qualified marketing experts, software engineers and visual designers spend days researching our client’s business, industry, and customers. They thoroughly test our ideas with real people to see if what works in theory would work in practice. And even after launch they’re monitoring and tweaking for peak performance.
In short, getting marketing right takes time. And time costs money.
The average hourly rate for a UK agency is £86 per person involved in the project. So to keep things simple let’s assume that you had only one designer on your project. A £1,000 website would give them around 11 and a half hours to understand your business, come up with a thoughtful and effective design, develop that design, populate it with content, test it, launch it, and promote it. That scenario sounds far fetched to me, and it leads me to believe that major corners have got to be cut.
What is the likelihood that a website built with such a low budget and so little time could yield any positive return on investment?
We want to do good work and to launch sites that make money - not cost money. So sometimes we just have to wave goodbye to projects because their budget wouldn't allow us to give them the professional care they're after.
There is of course a place for DIY website tools and cheaper websites, but there's a growing expectation that all agencies need to compete price wise with this level even if they offer so much more value and expertise.